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New Study Confirms Why Doctors Abandon Conventional Practices for Integrative Medicine

Posted: 16th August 2017 10:34
The first-ever Integrative Physician Market Landscape study, conducted by Pure Branding, addresses a lack of market intelligence about the rapidly growing practice of integrative medicine among Medical Doctors (MD) and Doctors of Osteopathy (DO).

"I have never seen such a rigorous and insightful study of the integrative physician community," said Leonard A. Wisneski, MD, FACP, professor of medicine at Georgetown University, George Washington University and University of Colorado. "For anyone wishing to understand and engage with the field of integrative medicine, this research study and its insights will be invaluable."

A rapidly growing number of doctors are exploring integrative approaches to clinical care as a solution to perceived inabilities to offer better healthcare options to their patients through conventional medical practices.

The study provides a consensus on the definition of integrative medicine, with respondents identifying the top five factors as:

"Anyone distressed about the state of healthcare in America need look no further than this inspiring community of integrative physicians for hope," says Yadim Medore, founder and CEO of Pure Branding. "These cutting-edge doctors are at the forefront of a paradigm shift in medicine, that will significantly impact the value chain from healthcare systems and payers to medical schools and suppliers."

Key Findings: 

This research study included 1,133 integrative MDs and DOs from 49 states, the largest pool of currently practicing integrative physicians ever surveyed for a landscape report. Lists were provided by association and media partners including Academy of Integrative Health & Medicine (AIHM), Academy of Integrative Pain Management (AIPM), American College for Advancement in Medicine (ACAM), American Academy of Medical Acupuncture (AAMA), Functional Forum and Today's Practitioner, and numerous commercial sponsors.

"The findings in this report are representative of the integrative medical community as a whole, with a confidence level of 95% and the margin of error at +/-2.9%," said Mr. Medore.

Information about the study can be found at:

About Pure Branding 
Pure Branding is a strategic consulting, market research and brand development agency for health and wellness companies. Since 1999, they have helped global clients build loyalty and grow market share through innovative research and actionable insights. For more information:

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