The Birmingham based Specialist that is Ringing the Changes in the Fintech Industry

With an estimated global value of $340.1 billion in 2024, financial technology (or fintech as it is more commonly known) is one of the fastest growing and most important industries in the world today. However, the industry suffers from serious gender inequality with women accounting for just four percent of CEOs and 7.7% of entrepreneurs.
 
As one of the few women to have reached the upper echelons of the fintech world, Dr Anjulika Salhan has made it her mission to transform the sector. As managing director of System Holdings, Dr Salhan is helping to shine a spotlight on the success and suitability of women in fintech whilst also revolutionising the way that all businesses operate within the fintech space by helping them to utilise new technology to improve decision-making, automate tasks and enhance customer service. We spoke to Dr Salhan to find out more.
 
Fintech is often perceived to be quite a male dominated profession. How did you break through the glass ceiling to establish yourself as a leader within this field?
 
My rise as a leader in the fintech space is evidence of my mathematical ability, resilience, and ability to challenge norms. Coming from a background in mathematics, I brought a rigorous analytical mindset to fintech – an industry that thrives on data, algorithms, and financial models.
 
In an industry often perceived as male dominated, I carved my path by leveraging my expertise in quantitative finance and risk modelling. My journey wasn’t without obstacles. I faced scepticism and biases but countered them with an unyielding confidence in my work. I built my reputation by tackling complex financial problems, publishing influential research, and developing cutting-edge fintech solutions.
 
My leadership is also defined by my vibrant personal style. Donning bright-coloured business suits and prominent jewellery, I am able to assert my individuality in boardrooms often filled with uniform corporate attire. Beyond just breaking the glass ceiling for myself, I actively mentor young professionals, especially women in fintech, ensuring that the next generation faces fewer barriers than I did.
 
What are your key areas of expertise as a leader in fintech?
 
I am a leading expert in AI applications in tax compliance, specialising in tax automation, fraud detection, regulatory compliance and AI governance. I have developed AI-driven solutions that streamline tax filings, detect fraud, and adapt to evolving tax laws, ensuring businesses maintain compliance while optimising their tax strategies. My work bridges AI innovation with regulatory requirements, shaping the future of fintech tax compliance through thought leadership and industry collaboration.
 
How is artificial intelligence and machine learning reshaping the fintech landscape?
 
AI and machine learning are transforming fintech by enhancing automation, security, and personalisation. They streamline tax compliance, detect fraud, and improve risk management. AI-driven lending models assess creditworthiness beyond traditional scores, while robo-advisors offer personalised investment strategies. Algorithmic trading optimises financial markets, and predictive analytics help businesses make data-driven decisions. AI-powered chatbots enhance customer service, while blockchain integration ensures secure transactions. Insurtech benefits from automated claims processing, and AI-driven financial inclusion expands banking access. As AI advances, fintech will continue evolving with smarter, more efficient solutions.
 
How does System Holdings seamlessly integrate technology into its services?
 
System Holdings integrates technology into its services by offering a comprehensive suite of solutions that combine traditional accountancy with advanced technological tools. Our services include robotic automation, deep analytics, cloud-based accounting software, and HR management software. By embracing artificial intelligence and machine learning, we conduct rapid computations and present complex data in simplified formats, enhancing efficiency and decision-making processes.
 
Who can benefit the most from utilising the expertise within System Holdings group of companies?
 
System Holdings empowers SMEs with AI-driven tax compliance, cloud-based accounting, and automated payroll solutions. Our services enhance financial efficiency, regulatory compliance, fraud prevention, and business scalability. By leveraging AI and machine learning, SMEs gain cost-effective automation, real-time financial insights, and digital transformation tools that streamline operations. System Holdings helps SMEs save time, reduce risks, and make smarter financial decisions, ensuring they stay competitive in a rapidly evolving business landscape.
 
In what ways can you help businesses to boost their agility and save money?
 
System Holdings boosts SME agility and savings through AI-driven tax automation, cloud-based accounting, and fraud detection. Our scalable, cost-effective solutions streamline payroll, enhance compliance, and provide real-time financial insights. By automating processes and mitigating risks, businesses reduce costs, improve efficiency, and make faster, data-driven decisions, ensuring sustainable growth.
 
Are there any recent case studies you can share with us?
 
Case study 1: Cloud-based accounting transformation
 
A growing business struggled with outdated accounting software, leading to inefficiencies and data inaccuracies. We helped the company transition to a cloud-based accounting platform, integrating real-time financial tracking, automated invoicing, and expense management. As a result, the business improved financial visibility, reduced manual data entry by 40%, and enhanced decision-making capabilities.
 
 Case study 2: AI-driven fraud detection
 
An SME experienced financial losses due to undetected fraudulent activities. We helped the firm deploy an AI-driven fraud detection system that monitored transactions and identified anomalies in real-time. As a result, the SME reduced fraud-related losses by 25% and strengthened its financial security framework.
 
While these examples are illustrative, they reflect the potential benefits that System Holdings' services can offer to SMEs seeking to enhance efficiency, compliance, and financial management through technology.
 
Are there any exciting plans for the future?
 
System Holdings' future plans likely include enhanced AI integration, expanded cloud-based services, blockchain adoption, advanced cybersecurity, and a focus on sustainability. These initiatives aim to provide SMEs with more secure, efficient, and scalable financial solutions.
 
For more information on how System Holdings can elevate your business, visit www.system-holdings.co.uk or get in touch with the team on +44 0121 455 7475.