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Herbert Mascha, ME, MRICS, is managing partner and co-founder of MRP hotels a Vienna, Austria, based consultancy firm specialized on the hotel industry. He is member of the International Society of Hospitality Consultants (ISHC). As civil engineer his experience specializes in development, investment planning, technical services, branding and brand implementation.

Together with the team of MRP hotels he advises international investors in all aspects of the life cycle of a hotel from development to exit strategies, branding and operation.