Group

For more than 100 years the San Francisco Travel Association has worked on behalf of its partners to promote San Francisco as the destination of choice for conventions and leisure travel. The Association is an outgrowth of the San Francisco Convention and Tourist League, a non-profit, local business association founded in 1909 to reclaim the City's position as a world-class destination in the wake of the devastating 1906 earthquake and fire.

San Francisco Travel continues that mission today, aggressively marketing and selling San Francisco to attract visitors. SF Travel is a private, not-for-profit, 501(c)6 membership organization, headed by a Board of Directors made up of 45  business leaders from various companies, elected by the membership. Additionally, in 2003, the Association established a 501(c)3 foundation to raise scholarship funds for students enrolled in local hospitality management programs and to produce educational programs.