Square Up acquires Factory Media

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Square Up Media has continued its rapid expansion with the acquisition of Factory Media.

The company, which publishes Square Mile, Foodism, and Escapism magazines, agreed the purchase with owners Forward Dimension Capital (FDC).

The deal means Square Up takes on Factory Media's 20 sports and lifestyle brands, including Mpora, Road Cycling UK, and Dirt, which boast a reach of more than 6.8m monthly unique users.

Factory Media's German assets are excluded from the acquisition. 

Square Up Media has grown rapidly in the past 12 months, having acquired events business Marshall Harrison and invested in a photo studio and events space, Tun Yard Studios, in Clapham Old Town.

CEO Tim Slee said: “We were one of the pioneers of the freemium print model when we launched Square Mile back in 2005, and since then Square Up Media has become renowned for its print products – as well as its websites and events.

"However, with our latest acquisitions, we have developed into one of the most exciting companies in the UK’s media landscape. We now have a broad and robust portfolio across print, digital and events, while remaining true to Square Up Media’s spirit – creating exciting lifestyle products that inspire our readers, as well as us.”

FDC said it had "great confidence that Tim and his team will continue to enhance Factory Media’s proposition, particularly in the sports and lifestyle segments".