Which Roles Can I Get in Marketing?
Marketing is a wide and varied sector with many different positions and specialities. It isn’t just about producing adverts or writing copy, either; there’s so much more to it than that. What are the possible marketing roles you could work towards gaining if this is an area you want to work within?
From advertising to digital marketing to looking at the products themselves, you’ll find there’s a role suitable for almost anyone regardless of their background and skills. These are only a small number of the marketing roles that you may be interested in.
Market research consultant
This role combines your analytical skills with consumer behaviour knowledge. Those who become market research consultants will be responsible for researching a particular product, then giving statistics and results to the management team. These consultants will also look into the competition for any business challenges and threats, and because of this, they will also need to have a good knowledge of statistics and computers. Smaller organisations will usually outsource these types of tasks to market research companies.
Internet marketing strategist
There are many marketing career opportunities for those who choose this niche. Internet marketers may find they work with several teams to formulate an online marketing strategy, such as product marketing, sales, and communications. Strategies could have programs that include social media, online advertising, email campaigns, and blog posts. Those in internet marketing positions will also need to design and manage the programs, as well as look at how well they’re performing and develop new strategies for the business.
There will be a product manager for each product that’s offered by larger companies. Using a snack foods brand as an example, a manager may oversee a particular product or product line such as pretzels or peanut snacks. People in these roles will look at sales data, interpret any relevant market research studies, and produce new campaigns.
This is a type of marketing job: each word that’s written is outreach between the brand and the audience. You will interact with the people within this group by sharing the content. Although this role doesn’t include looking at any data, it is an important part of the marketing cycle: content is used to bring in people and generate leads, then convert them into customers. Content creators are the foundations of a successful marketing plan, so look out for these roles when searching for marketing positions.
Public relations coordinator
Public relations is about interacting with the public. People within this role will go into a particular community and speak with certain demographics on behalf of your brand. They will use materials provided to them to relate to the public.
So, if you’re looking for a particular set of customers, for example, you could contact businesses and people who are already involved with this group and create relationships. Or if your product will be suitable for a certain customer type, then you could connect with relevant organisations and brand ambassadors to connect and work with that community.
PR means going out there to tell people about a brand within the customer’s environment. Both PR and publicity are required so you can have a productive marketing campaign.
This role means going deep into analytics and data, trying to find the most insight possible about what’s prompting conversions and what’s the most effective. How search engines rank results will change constantly, so falling behind will be unavoidable — yet an SEO specialist will appreciate what the landscape is at that time, and will work towards avoiding certain SEO tactics so your site isn’t penalised by them.
An SEO specialist will be a data analyst who works in conjunction with other roles in marketing to ensure the brand’s web content can be found easily. They could work with advertising colleagues, too, testing keywords for campaigns across different platforms.
There’s more you can find out here about data analysis within marketing. This is one of the more popular contemporary career paths, with a strong job outlook and many options that are in high demand.
Although this paid search role is normally outsourced to agencies, more companies are bringing this in-house. SEO and content campaigns can take months to boost revenue, but usually with paid search and other channels, the timeline for return on investment can be much shorter.
A PPC specialist will have a good financial background and will appreciate both the return on advertising spend and how businesses operate. Typical tasks they may carry out include reviewing quality scores, adding new keywords (including negative keywords), checking the performance for advertising copy, pausing adverts that are losing money and launching new campaigns.
People in these roles are the secret weapon to achieving marketing success. That’s because how good the digital experience is on your website will directly affect your profits. With a quality developer, you can bring your digital campaign from the idea stage to execution in just weeks rather than years.
Those brands looking to invest significant resources in digital may wish to consider having someone who works just on bringing digital campaigns to life. A developer’s typical tasks may include working with designers to launch new core pages, improving functions, rectifying site speed issues and bugs that affect conversion rates, plus creating interactive content.
Social media manager
These roles are great for digital-savvy, frontline communicators. A good appreciation of social media channels and customer service experience can be adequate for those at either entry or intermediate level. The people in these positions will need to analyse data insights and be able to create campaign ideas, while most of the roles will be creative because of the visual and written content required for engaging target audiences.
This has become its own specialism in recent times. Working just in this role will normally call for experience with email platforms, along with being able to devise campaigns, write and design content, create automated marketing campaigns, carry out A/B testing and analysing data. They will also need to show the return on investment as a part of a sales funnel.