Three Key Tasks An Entrepreneur Should Outsource
Outsourcing works for any size of business. Although it’s often considered viable for an enterprise level business to a medium-sized business, it can also work for a small business, even a business with less than five employees. Outsourcing uses process automation to take the pressure off a small business owner and his or her staff. It reduces overheads, makes operations more efficient, and frees up valuable time that can be used to contribute to business growth. Small business owners who wear many hats can even begin to get some work/life balance.
If you’re a small business owner, perhaps even a solopreneur focusing on building a highly profitable business, you might be wondering if outsourcing will still work for you. Absolutely.
And what’s more, you might find highly talented people across the world who think your modest hiring price is wonderful. There are many ways to orchestrate the work through collaboration software and it's easy to send money online for low fees at a great exchange rate.
What Should You Outsource?
While it might be tempting to want to outsource almost everything, making a profit from the difference between what a client pays and how much you pay for the work, this is not always a good idea. A better idea might be to just outsource your weaknesses. If there is something that you and your team are particularly good at doing, then continue to do it. Clients rely on your business to provide you with the services they hired you to do. If, for instance, you’ve developed a great reputation as a developer, then an outsourcer may not be able to replicate the quality that a client expects from you.
Three tasks that will free up your time to build your business are administration, bookkeeping, and content marketing.
1. Outsource your administrative tasks:
Numerous small tasks can take up a large portion of your day, ranging from managing emails to scheduling appointments. You may either be falling behind on these tasks as you execute the things that grow your business or you may reluctantly focus on getting these tasks done first, which takes away the time you need for generating revenue and building client relationships. While you may be using software to expedite certain processes, administrative work may still require some of your time and attention. By hiring a virtual assistant at an hourly rate, you can spend your time on tasks that will move your business forward.
2. Outsource your bookkeeping:
Perhaps, you’re good at bookkeeping. Perhaps, you even enjoy doing it. However, by spending time on your books, you’re taking away time from doing work that brings in more money. While you might feel that it’s possible to just do your books between taking care of business issues, the truth of the matter is that multi-tasking is pretty much an illusion. Your productivity drops, you take longer to complete projects, and your stress levels rise because of the strain of juggling by outsourcing your bookkeeping, chances are that your books will be done more accurately because you are more likely to make mistakes as you task-switch. You will benefit from the work of an outsourcing team that ensures that your books are done quickly and accurately.
3. Outsource your content marketing:
If you’re not a good writer, then outsourcing your content marketing is a no brainer. Someone who loves to develop a well-balanced theme will enhance your content marketing. However, it might be difficult to outsource your content marketing if you’re a particularly good writer or make wonderful conversational-style videos.If you’re not good at content marketing, then hire people who have the right skillsets. If you are good at content marketing, then just outsource some of the time-consuming things. For instance, you can outsource keyword research, finding relevant statistics, and article distribution while you just focus on the writing itself.
If one of your New Year's resolutions was to grow your business at a faster rate, then outsourcing might be one way to do it. If you do decide to outsource, it’s advisable to start small. You can either hire individuals or work with an agency that will provide a team. Over time, as your business grows, you can scale things up.