Six SEO Tips Experts Won’t Give You (for Free)
Imagine, if you will, that you own a pizzeria. If you then have a website that has the name ‘pizzeria’ in it, you’re off to a good start in terms of search engine optimization because your domain name is relevant. However, that is just one of the many ways that you need to employ in order to get your website found. A good search engine optimization company will be able to help you with all the other elements. However, if you can’t afford an SEO company yet, there are a few things that you can do yourself as well. We discussed the domain name, so let’s take a look at the other things that matter as well.
Every page that your website has should have a title in its own right, which has to be relevant to what you actually place on that site. So for instance, sticking with the pizzeria example, you could have a ‘menu’ page titled ‘pizzeria menu’. It would then list the dishes that your restaurant offers.
Meta Tag Keywords
When meta tags first started to appear, the world of SEO went crazy. What people were doing was stuffing these tags full of keywords, which led to the search engines blacklisting those who use these techniques. This is now known as a black hat technique. What matters today is that you make your meta tag relevant. So for instance, rather than simply putting the word ‘pizzeria’ in yours, you should turn it into ‘Houston pizzeria’ (if that is where you are based). And you should never use the same keyword more than three times either.
The very first paragraph of text on your website should be completely about you and it should also have the keywords in that you are targeting. The keyword ration should be around 10%, but not higher than that. If you it is higher, it would be classed as keyword stuffing and that incurs penalties.
Anchor texts are words that you use on links. Do not opt for anchor texts like ‘read more’ or ‘click here’. Instead, choose an entire sentence that is relevant to your website and business. So for instance, ‘Learn more about some of the amazing dishes we have on offer’. The sentence should be bold so that there is no underlined hyperlink. This is a design tip that will come in very handy.
Last but not least, if you want your website to be found, you need to get other websites to tell the search engines about your existence. There are multiple ways of doing this. Sticking with the pizzeria example, you could ask your supplier of dough to link people to you through their website. Social media is also an important tool. Commenting on pizza forums with a link in your signature also works. The possibilities are endless. The higher the ranking of the site that links to you, however, the better it will be for you.