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Simple Ways to Wow Your Customers
If you can wow your customers every time they interact with your business, then you are going to find a lot of them come back to you regularly.
Sometimes wowing people is about doing the basics, sometimes it's about doing something entirely out of the ordinary, but any time you can wow your customers it's a big positive for your business.
Here are some simple ways you can impress your customers and have them leaving happy.
Go the Extra Mile
Taking the extra effort to help someone has a huge effect. You don't have to go the extra mile, sometimes it's only an extra couple of yards, and it can make all the difference.
For example, opening the door for people doesn't take much, but it's something that people really appreciate because not that many people do it.
Whether it's a big gesture or a small one, going the extra mile (or yard) is something that makes customers go "wow, this is a great business."
Offer Great Shipping Options
When you buy something online, you just want to get it in your hands as quickly as possible. People don't want to be waiting 5-7 days and paying lots of money for the privilege.
What makes people go wow is when you can deliver your products the next day, and for a reasonable price (free is even better.) Working with an order fulfillment company can give you much better shipping options and help improve your customer offerings.
Be Generous with Your Returns Policy
People buy the wrong products – it's just something that happens. Whether they get the wrong size, the wrong color, or the wrong product altogether, being able to minimize the impact of that error is something customers appreciate.
Not only does a good returns system make your customers go wow, but it also gives them the confidence to buy from you in the first place.
This boosts your sales and increases customer loyalty.
Embrace Technology
People love technology, and its ability to make people go wow is rarely paralleled.
When you introduce technology such as interactive kiosks to your business, you add another layer that makes you stand out from the competition. The right technology can help make your business more efficient while giving your customers those "wow moments."
Technology is always changing, and you don't want to get left behind as your competitors embrace the latest equipment.
Exceed Expectations
You often hear the saying "under-promise and over-deliver," and it's certainly right about the over-deliver part.
Whenever someone interacts with a business, they have expectations. If your business doesn't meet those expectations (even if they are unrealistic), then the customer is likely to have a problem. When you exceed those expectations, though, you build strong customer loyalty that means that customer is likely to come back to you time and time again.
If you can understand your customers, and clearly pinpoint their expectations, then you can work on strategies for exceeding those expectations.
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