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Naritive Wins New Advertising Technology of the Year


Posted: 7th October 2024 12:25

Winner in the Corporate LiveWire Innovation & Excellence Awards 2024

Naritive has built a name for itself as a pioneering media owner dedicated to providing brands and companies with optimised and effective programmatic ad solutions. Based in London and operating across the UK, Europe, South Africa, and the United States, the new business has established itself as a trusted partner in the digital advertising landscape. By focusing on innovation and customer service, they have become a go-to choice for businesses aiming to enhance their online presence and connect with audiences in meaningful ways. Traditional advertising formats often struggle to measure engagement effectively, a key metric for both clients and agencies. Naritive addresses this gap with its revolutionary interactive display adverts, which are deployed on the open web and engage with viewers while also providing measurable engagement metrics that ensure a clear understanding of advertising effectiveness.
 
Naritive's advertising solutions are inspired by the success of social media formats, particularly those found on platforms like Instagram stories and TikTok. By integrating the engaging and dynamic elements of these social media ads into their display units, Naritive has created an immersive advertising experience that captivates digital audiences. The company's solutions are born from a deep passion for marketing and a dedication to helping clients break through the digital noise. By staying at the forefront of industry trends and technological advancements, Naritive ensures that its offerings are always relevant and effective in meeting the evolving demands of the advertising landscape.
 
The judging panel praised Naritive’s proven track record for delivering quantifiable results for its clients. The company's ad units have delivered exceptional performance, including a remarkable nine per cent Click-Through Rate (CTR) on a campaign for one of its clients. This achievement is particularly significant given that the industry standard for display advertising is typically around one per cent CTR. Such outstanding results highlight the effectiveness of Naritive's solutions in driving engagement and delivering a strong return on investment for clients. With a strong presence in key markets and the ability to run global campaigns, Naritive is well-equipped to help brands and companies achieve their advertising goals and connect with their audiences in impactful ways.
 
“Naritive provides innovative, measurable programmatic ad solutions, inspired by social media, ensuring exceptional engagement and results for global businesses.”

Website: 
www.naritive.co.uk