How to Grow Your Inspection Business
Having a steady stream of customers is just one part of having a successful and growing inspection business.
Having all the technical know-how for your business is great, and having some business knowledge and experience is helpful – it’s probably what’s gotten you and your company to the point it’s at now. No business owner wants their company to stagnate, so what can you do to keep your business moving forward? There are a few avenues you can explore that are tried and true ways of ensuring your inspection business can thrive for the long term.
If you’re looking to grow your inspection business, the quick guide below is a great starting point.
Provide extra value for your clients
The services you already offer may have been enough thus far as it’s always important to offer professional and responsive service as well as genuine customer service. But you can take it one step further and provide your customers with a perceived value, that will exceed their expectations and make them think they got a little bit extra from using your service. If you’re hard-pressed for some ideas on how to do this, you could try:
- Offering free technical support or advice for past clients whenever they need it
- Offering a rough estimate on repair costs you noted during an inspection
- Offering a network of services for any repairs so your clients don’t need to look for a service themselves
Growing a business can also mean adding new ancillary services to offer customers so you have more opportunities to grow your customer base. Specializing in one area is fine, but you’re limiting your business and potential ways of earning more money. If you expand and add more services, then the more value they will see in your business.
Consider adding other inspection services, for example:
- Home inspection
- Toxic mold inspection
- Termite inspection
- Air quality inspection
- Radon inspection
- Lead, asbestos or other home hazards inspection
- Energy efficiency inspection
You could also expand your team to include experts in HVAC or electrical so you can offer repairs if they’re needed after inspecting your client’s home.
Upgrade your in-house processes
In order to keep the business side of your company running smoothly, your inter-office communications and business operations should be a focus. Keeping your accounts organized, as well as all the other aspects of your business operations streamlined, is key for scheduling appointments, automating workflows, managing client relationships and building your brand.
ISN is a great example of software that can help grow your inspection business. Regardless of the size of your operation, all the information and processes you need are right there at your fingertips. It makes it easy for your clients and vendors to work with you, makes it easy for your employees to see what needs to be done and makes it easy to optimize and save time by automating certain time-consuming workflows.
Market your business
Poor marketing is a big factor in why small businesses fail. Especially in today’s digitally connected world, building your brand and marketing your business is essential. Unfortunately, there is no one-size-fits-all marketing solution for your business. Without the right skills or knowledge, it can be overwhelming trying to learn all the strategies, tips and tricks. Investing in an in-house marketing employee or hiring a freelancer or agency to get you started may be the route for your business, but don’t underestimate how much work goes into marketing.
Successful marketing today means speaking to your target customers in a way that resonates with them, in places that they already are. For example, if your target customers are new homeowners, you’ll want to find out where they spend their time online and market yourself on that platform. If they frequent websites about home renovation or DIY blogs, that’s where your brand should appear as well. Having an active presence on social media is also necessary if you want to get your brand name out there and grow your customer base.
You should strategize and come up with a plan that includes: your SMART objectives and business goals, how you fit in compared to the rest of the current market, a competitor analysis and internal analysis (including your weaknesses, strengths, opportunities and challenges) and your step-by-step implementation plan.
Your business website also speaks volumes to potential customers. Think of your website as your new business card. It’s often the first thing people will see about your business, meaning your site is what leaves a first impression. It should be cleanly designed so visitors can find what they’re looking for quickly and easily. Your contact information should be clearly displayed so they can call you for an appointment or email you with any questions. Your services should also be clearly stated so that visitors know exactly what you offer.