How New Domain Extensions Are Game-Changing For Businesses

Posted: 27th February 2015 09:27

Until recently, domain extensions were extremely limited, largely revolving around ‘.com’ or ‘’. Because domain extensions were so few in number, popular domain names were fiercely fought over, and often came at a high price. As increasing numbers of brands and companies tried to get a foothold in the vast virtual world, the market became saturated, leading to few opportunities for businesses to achieve the domain name that they wanted.
Thankfully, that has all changed. Hundreds of new, top level domains have been rolled out by The Internet Corporation for Assigned Names and Numbers (ICANN), leading to more personalised domain extensions that are far more brand-specific - here are just some of the options.
For the coming years, you can expect as many as 1,200 new domain extensions, facilitating a growing online world. But, not all of the news is good. Let’s take a closer look at just how this will affect businesses.
Stay In-The-Know
In order to make the most of these new domain extensions, keep in-the-know about when they will be released, as you’ll want to secure your choice of domain extension as soon as possible. Also, swot up on the different types of domains available to you, so you can make an informed decision. There are:
internationalised domain names (‘’, ‘.gr’)
brand-specific domain names (‘.google’)
geographical domain names (‘.london’)
sector-focused domain names (‘.shop’)
all-purpose domain names (‘.world’)
and generic domain names (‘.cool’)
In order to find a domain name that works for you, you will need to explore these options, before you initiate the registration process. By choosing the right domain extension, you can amplify your online presence considerably. For example, sectors or brands can opt for domains that will be directly associated with their company, such as ‘.nike’ or ‘.hotel’. The internet is about to change drastically.
If you want to promote a certain feeling within your consumer base, you can even choose to list your domain as ‘.trust’ to carry a powerful message.
Finalising Your Brand
By registering with the Trademark Clearinghouse, you can ensure that your brand is protected. Their database operates protective mechanisms to uphold trademark holders, so it’s well worth applying.
When it comes to new releases around your brand, you will automatically receive priority, before the domain enters the public realm. For businesses, this will stop people trying to masquerade as your brand online, exploiting your customers and taking away traffic from your own site (this is often known as ‘cyber squatting’) - very important. You will also be notified if anyone attempts to do this.
As you can see, this quiet - yet seismic - change to the landscape of the internet does massively impact businesses, so be sure to protect your company against any exploitation, and utilise this to improve your online presence.