Hosting A Customer Appreciation Event

Posted: 18th March 2015 10:56

You should understand that a good customer appreciation event has a great impact on your business and your sales. If you organize that event the right way, you will gain a very loyal client base. Everyone likes to feel appreciated, and your clients too. If you don’t do anything to make them feel appreciated, they won’t stick with you for a long time. These events are a great opportunity to motivate old clients and recruit new ones.

The most important think about client appreciation event is a proper execution. If you’re not going to do it right, then don’t do it at all. First thing that you have to do is to decide what kind of event you would like to host. Think about what your clients would like to do, your budget, and then make a decision.

Host a party
There are a lot of themes that you can use as a theme for your customer appreciation party. Let your customers bring their partners to the party.  Entertainment is important so hire a band or a DJ, organize a dance competition, hire a photobooth for fun, or choose from a variety of ideas that you can find online. 

You can always choose a "turnkey" solution.  It means that you entrust the complete organization of the event to the manager or an event planning company. Therefore you will not have to care about any of the details during the event, so you will be able to enjoy it freely with your colleagues and customers.

Go-karts race
Karting is a lot of fun and it’s also a great way to bond with your customers. Make sure to organize this event with everything that follows the race - announcement of the winners and the famous champagne shower.

Plan a Segway Event 
Driving a Segway can be mastered in a few minutes. Many cities now offer Segway rentals with sightseeing tours with a guide included. One more idea is to have a Segway race with prices for the winners. Another idea is to appeal to your customer’s inner child and have a water gun battle. It all depends on your type of business and what kind of message you want to send.

Golf tournament
The fact is that the people interact and communicate easier while having fun. Golf tournament creates the perfect balance between fun and useful activities for the promotion of your company. Golf courses all over the world are the gathering places for successful business people. The good thing about organizing this event is that almost every Golf club offers a service for organizing events.

Spa and relaxation weekend
Even though it sounds expensive, this customer appreciation event can be used not just for relaxation, but for promoting your new business ideas. In the morning you can organize business meetings with your customers, and after that they can enjoy everything that selected Spa centre has to offer.
Client appreciation of any kind (simple Christmas card or a big event) really pays off. If you want your clients to feel appreciated by you, make sure to show them that. A happy client is more loyal to you and he, or she, will promote your services to others, which will certainly have a positive effect to your business. Show them how much you care about them and collect the benefits.