Four Ways Businesses Are Staying Ahead Of The Curve

Posted: 25th April 2018 16:11

In today’s digital age, technology is evolving and advancing at an incredible rate. Whether your business is big, small, or somewhere in between the two, staying ahead of technological trends is becoming even more crucial to staying afloat in a fiercely competitive industry. Although it’s typically easier for large business to achieve this, there are several ways for medium and small business owners to gain a huge advantage over their competitors by becoming early adopters of the latest trends in tech.

#1. App Development:

App development is a simple yet effective way to get ahead of your competition, particularly for small business owners. Although many small business owners will have reservations about creating an app due to budget concerns or simply not being clear on the benefits, it’s definitely worth re-considering your stance. A mobile app is a marketing tool in itself for your brand; your customers will see your logo every time they unlock their smartphones. But, that’s not all – an app is a great way to improve engagement with your customers through push notifications and alerts.

#2. Digital Payment Acceptance:

Today, offering a variety of different ways to pay has become increasingly more important, particularly since the rise in digital payment methods such as Apple Pay and Android Pay. If your business sells goods or services to customers face-to-face, then it’s important to be aware that the old days of having a basic cash register and maybe a card reader are swiftly coming to an end. In fact, cash-only businesses may not be sticking around for much longer. Make sure that your store accepts contactless and digital payments to show your customers you’re up to date with the latest trends.

#3. Professional Web Design:

One of the biggest mistakes that small business owners make is budgeting too little for their web design. Of course, you won’t need anybody to tell you that your business needs a website today, but if you want to get your brand ahead of the curve, you’ll need to create one with a sleek, professional and appealing finish. The good news for small and medium business owners is that thanks to advancing technologies, there are more reputable DIY website building tools available than ever before. If your budget allows, consider working with a professional web designer to put together a trendy, updated website for your brand.

#4. Customer Service Tools:

Today’s customers want more than simply basic service with a smile. No matter what services you provide or products you sell, using a range of reputable tools and programs to improve and streamline the customer service process will help you get ahead of the curve. For example, this help desk software by SysAid allows users to log in to a self-service portal, open tickets, and find information to help them resolve their issue without having to make a lengthy call. Some customer service tools are freely available – for example, you can use social networks such as Facebook to engage with customers and build strong relationships.
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