Creative Ways to Make Your Brand Stand Out
Brand building is essential in today’s world. There are so many businesses out there that if you don’t do something to differentiate your products and services, your business won’t stand out from the crowd. Luckily, there are hundreds of marketing strategies to choose from, many of which are highly cost effective. In this article, we are going to cover some of the more creative ones, so if your marketing efforts are falling on stony ground, try a few of these on for size.
Do not underestimate the power of video. Video has overtaken all other forms of content marketing and is now the most popular content on the web. Most people look at video content before anything else. It’s fun, crazy, and always entertaining, so if your business produces interesting video content, you are guaranteed clicks.
Building a brand is all about getting people to remember who you are. Try building a YouTube channel full of interesting and informative content. It doesn’t have to be serious – although How-To videos are always popular. Most people appreciate a sense of humour, so have some fun!
Animations are something a bit different. Disney has built an empire on the back of animation, so it should come as no surprise that animation is a great way to market your brand. You can use animation to communicate simple messages and capture your audience’s attention. People love animations and if you are marketing to a foreign audience, animations transcend the language barrier very successfully.
For maximum results, use a professional company such as Spiel Studios to produce your animations, as you will see better results.
Infographics are also popular. Most people have very short attentions spans, so an infographic is a quick and easy way to get your message across. Infographics are easy to produce and you don’t need any specialist software. There are plenty of free tools to help you create infographics, so if you have some useful information to impart, forget about writing a blog post and create a funky infographic instead!
Urban Wall Art
Do you run a brick and mortar business? If so, brand building is often reliant on traditional marketing methods such as newspaper ads, magazine banners, and leaflets. However, if you are feeling creative, try some cool urban marketing to get your name out there.
Wall art is fun and guaranteed to capture attention. For example, if you own a café and you want to build your customer base, recruit a local artist to paint a mural on the wall outside. This will improve the neighbourhood and ensure your customers remember you. You might even see your café in the local newspaper as a result of the artwork!
Celebrity endorsements are an excellent way to build brand awareness. Target a celebrity with a decent following, but make sure you pick someone who is a good fit for your products and services, or it could backfire.
If your brand building efforts are falling flat, you just need to be more creative!